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Choosing Contentment Over Consumerism: A Quiet Rebellion in a World That Wants More

September 22, 2025

INTRODUCTION “You deserve it.” “Everyone has it already.” “You’ll feel better once you buy it.” Many of us face this thrill in our day-to-day lives especially when there is an available means to gratify that relentless tide that pulls us forward to something more, something new and something we might not even need. It is […]

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Close-up of hand writing in notebook using a blue pen, focus on creativity.

Crafting an Impactful Research Project

August 26, 2025

Have you started your project? This question was like a stone thrown to bring Tunde back to reality. Like every other student, Tunde Adams had his final year project coming up. His supervisor had related to him the title “Psychology of Persuasion in Marketing” and it was due in three months. He decided to give

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The Power of Personal Stories: Why they Resonate More than Statistics in Healthcare Marketing

May 2, 2025

The Power of Personal Stories: Why they Resonate More than Statistics in Healthcare Marketing In healthcare marketing, facts are important, but often, emotions lead the way. When individuals are in urgent need of a solution to a health problem, they’re usually not focused on statistics. Instead, they seek personal stories from others who have faced

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The Impact of Storytelling On Brand Marketing

April 2, 2025

Conclusion In today’s highly competitive world, success is not just about having great products. Sometimes even great products don’t reach the top. Successful brands have learned to use storytelling alongside their products to stand out. Your brand must craft good and powerful narratives to market to the customers. The main question is: “What is your

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International Women’s Day: A Time to Reflect, Honor and Advocate for Equality

March 8, 2025

Celebrate International Women’s Day by honoring women’s achievements, reflecting on progress, and advocating for gender equality. Learn how you can make a difference today.

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The Writer’s Polish: The Essential Editing Process for Writers

March 4, 2025

THE STEP-BY-STEP GUIDE FOR EDITING Tips to enhance your editing skills 1. Practice Regularly It is known that when you consistently practice something, you become better at it by identifying ways you could have done it better and not repeating the same mistakes. Just as a child whose parents want to see him write engages

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When Passion Meets Expertise: Crafting a Book That Leaves a Lasting Impact

October 14, 2024

Benefits of Sharing your Passion and Expertise Steps Needed to Achieving the Goal of Writing an Impactful Book that Resonates 1. Identify your Passion and Expertise “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.

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5 Things you Gain from Writing a Book

October 8, 2024

5 Things you Gain from Writing a Book Have you ever wondered what it really takes to write a book and if it’s worth the effort? For a long time, I believed writing a book was something only reserved for exceptional intellectuals or those with endless creative genius. But I’ve come to realize that writing

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10 Proven Strategies for Securing a Remote Tech Job

July 3, 2024

In today’s tech world, being creative and flexible is super important. Remote work has changed how companies work, giving workers more chances to do well. With more companies looking for remote tech experts, it’s crucial for people aiming to succeed in this field to have the right skills and mindset to stand out.This article shares

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5 UNBELIEVABLE WAYS TO MAKE YOUR CHILD A POTENTIAL GENIUS

July 3, 2024

Parenting is like embarking on an epic journey filled with hopes and dreams for our little ones. We don’t just want them to do okay — we want them to thrive, to shine bright, and to become the best versions of themselves. While genes play a part in shaping our children, there are awesome techniques

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