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Surgeons wearing masks and scrubs conduct an operation in a hospital setting.

The Power of Personal Stories: Why they Resonate More than Statistics in Healthcare Marketing

The Power of Personal Stories: Why they Resonate More than Statistics in Healthcare Marketing In healthcare marketing, facts are important, but often, emotions lead the way. When individuals are in urgent need of a solution to a health problem, they’re usually not focused on statistics. Instead, they seek personal stories from others who have faced […]

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